What Are The MLM Basics For Marketing Online Tip 5 - Your Blog

If you are following the series of articles – MLM basics for online marketing, this is number 5 in the series.  Today we are discussing something which is central to all your efforts on the internet, your Blog. Every company should have a blog nowadays, they are becoming more of a necessity than just an ‘extra’ that a company offers.  Looking at the basic things you need in order to market your MLM business on the internet, the blog is completely central.

First of all, your blog needs to be self-hosted.  This means that it is yours and you pay a company to host it.  There are several free blog sites around, and whilst they are great for someone who is blogging for fun, if this is your home business, you definitely need your own.  You may feel you do not want to pay, but just remember, if the company you get your free blog from don’t like your content, they can just close you down! This cannot happen with a self-hosted blog.

I use a Wordpress blog, and although at first sight it seems quite complicated to set up, you soon make sense of it and find your way around the plugins and widgets!  However there is lots of help and support around, and generally someone will be able to help you with any problems. Keeping your blog fresh is easy, because there are hundreds of free themes to choose from!

Your blog needs to be ever changing.  You should be constantly adding to it and revising it. You can upload videos and use it to let your customers and prospects know what is going on in the MLM world.

Have a page about yourself.  This makes you more real to your prospects.  To build up trust, you could have a page on any other interests you have or have photos of your family having fun.  Many blogs have a photo of the owner, so they are instantly recognised.  This will help with branding yourself.

You absolutely must have an opt-in form on your blog.  This will capture a prospects name, email and phone number.  People are more likely to sign up if they are being offered something they want, or something free.  Whatever articles and videos or other content you send out onto the internet, always make sure if has your blog address on it.  This way, if someone enjoys your article and wants to know more about you, they can click on the link to your blog and maybe from there become a lead in your business.

Make it easy for someone to get in touch with you!  If you do not put your link everywhere you can, no-one will know where to go. Make sure people can find it!

If you have enjoyed this MLM Basics For Marketing Online series, you may be interested in checking out Sue’s #1 Attraction Marketing System!

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